Regardless of what launch strategy you use, whether it be a Jeff Walker style 4 part free video series, a webinar launch, or a 5-day challenge, there are typically 4 main phases of launching your online course.
So let’s break it down…
Phase 4: Post-launch
The purpose of the post-launch is to deliver an amazing experience for your new customers, eliminate buyers remorse, and maximize your revenue with a downsell offer for those who did not buy.
Immediately upon purchase and after the cart closes.
After any purchase is made, people typically begin to immediately questoin whether they made the right decision, especially if it was a high-priced course. It’s important to let your customers know that investing in your program was a smart move.
This can be accomplished by creating an onboarding email sequence for your new customers that is sent over a period of time and keeping engagement high within a private Facebook group.
It’s also important not to forget about your subscribers who did not purchase. After the cart closes, you can offer a downsell option or follow up by thanking them for participating in the free training and asking for feedback on why they decided not to buy.
Maybe the price of the course was outside their budget but they would love to purchase your entry level course at a lower price point.
Marie Forleo does an excellent job of onboarding her new customers that purchase B-School by sending an inspirational onboarding sequence, welcome video and running a highly engaged Facebook group for the program.
Put It To Use
Once you have your strategy in place and your content planned, it’s time to automate these launch phases!