Launch Campaign Matrix

Seven campaigns to turn your online course into an unstoppable revenue driving machine.


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Free Masterclass: How To Build The Perfect Evergreen Sales Funnel

SYSTEMATIC SUCCESS

You put the time and effort into creating an amazing course and now it’s time to reap the rewards. But in order to do this you need a strategically implemented system that moves prospects through the customer journey.

Bypass the frustration and expense of trial and error and let us build the seven core campaigns you need to get your course out into the world in a big way.

This campaign package is the result of years of experience studying, testing, and refining launch strategies for our private clients. Each campaign has a specific set of objectives and is tied to one of the four phases of a launch.

PHASE 1: PRE-PRE-LAUNCH

Objectives: Generate a list of qualified leads, segment audience, build relationship with subscribers

PHASE 2: PRE-LAUNCH

Objectives: Form necessary beliefs, overcome objectives, and create anticipation and excitement

PHASE 3: Open Cart

Objectives: Increase conversions with scarcity, urgency, curiosity and social proof

PHASE 4: Post Cart

Objectives: Deliver an amazing customer experience, eliminate buyers remorse, increase revenue with upsells and downsell offers

Seven Core Campaigns

The Launch Campaign Matrix includes the 7 campaigns you need to create a highly profitable evergreen or live online course launch. The campaigns will be installed in your Infusionsoft application within 48 hours after purchase. We’ll then work together as a group in the live workshop to dive deeper into the strategy and answer any questions about customizing the campaigns.



Live Implementation Workshop

After purchase you’ll be directed to a page where you can register for the live workshop. The workshop is held over a 3-hour virtual Zoom meeting and you may choose whatever date works best for you out of the scheduled days.

During the workshop we’ll review each campaign in detail so you know exactly how it works. There will also be dedicated time to ask questions if you need help making modifications to any of the campaigns.

Each workshop is limited to 5 people so there will be plenty of individual time.

After the workshop is completed you’ll receive the recording so you can refer back to it as many times as needed.

Upcoming Workshop Dates

After purchase you’ll be redirected to the workshop registration page where you can choose which date you wold like to attend.

Wed, Aug 16th
10am – 1pm

Tues, Aug 29th
10am – 1pm

Wed, Sep 13th
10am – 1pm

Tues, Sep 26th
10am – 1pm

Bonus

Launch Campaign Matrix Companion Workbook

Every campaign outlined step-by-step with examples so you can visual the entire big picture strategy from beginning to end.


Why I created this program

I believe the world becomes an increasingly better place as more people spend their time in their zone of genius.

Not only does our happiness meter make an extraordinary leap but so do our profits.

Because when your work is synonymous to your play, you’re able to produce at levels ten times what you would have otherwise and provide more value to more people.

This is why I’m so passionate about online courses… they’ve created an unprecedented opportunity to obtain financial freedom doing what you love and helping others change their lives for the better.

But in order for all of this to be possible, you’re course can’t remain a secret. You need a way to systematically attract those who need you most by getting your message out to the right people at the right time.

And this is where my zone of genius shines. After years of using these campaigns to help my clients launch their online courses, and doing the same in my own business, I know without a doubt that this is a system that works.

Why I created this program

I believe the world becomes an increasingly better place as more people spend their time in their zone of genius.

Not only does our happiness meter make an extraordinary leap but so do our profits.

Because when your work is synonymous to your play, you’re able to produce at levels ten times what you would have otherwise and provide more value to more people.

This is why I’m so passionate about online courses… they’ve created an unprecedented opportunity to obtain financial freedom doing what you love and helping others change their lives for the better.

But in order for all of this to be possible, you’re course can’t remain a secret. You need a way to systematically attract those who need you most by getting your message out to the right people at the right time.

And this is where my zone of genius shines. After years of using these campaigns to help my clients launch their online courses, and doing the same in my own business, I know without a doubt that this is a system that works.

What You Get

7 Infusionsoft Campaigns

So Let’s Recap…

Here’s What You Get When You Purchase The Launch Campaign Matrix:

7 Infusionsoft Campaigns

$7,500 Value

Live Implementation and Strategy Workshop

$1,500 Value

The Launch Campaign Matrix Companion Workbook

$300 Value


Adding Up to a Total Value of $9,300

WHAT’S NOT INCLUDED

The core focus of the workshop is implementing the 7 campaigns within your Infusionsoft application.

The Launch Campaign Matrix Workshop does not include website page design and development, content creation, software or copywriting.

In order to implement the full functionality of the campaigns you will need the following systems:

  • Infusionsoft
  • PlusThis
  • WebinarJam (if you intend to use the webinar pre-launch campaign)

Upon purchase you’ll receive a special discount for PlusThis.

Targeted Lead Magnet Campaign

OBJECTIVES

1. Listbuilding
2. Segmentation
3. Strengthen the relationship

A targeted lead magnet is a free piece of content that is created with a specific segment of your audience in mind. Meaning, if a person opts in for this particular lead magnet it would be safe to bet they have a specific need, desire or pain-point they want to solve. This allows you to tag that contact accordingly and use the information later on when you’re segmenting your audience into different sales funnels.

Successful marketing all comes down to getting the right message across to the right people at the right time and this begins building the foundation to do so.

Additionally, this campaign allows you to offer a low-priced product after they opt-in for the free content. The primary purpose of this front-end offer is to cover the cost of your ad spend which will allow you to scale at a much faster rate.

Targeted Lead Magnet Campaign

OBJECTIVES

1. Listbuilding
2. Segmentation
3. Strengthen the relationship

A targeted lead magnet is a free piece of content that is created with a specific segment of your audience in mind. Meaning, if a person opts in for this particular lead magnet it would be safe to bet they have a specific need, desire or pain-point they want to solve. This allows you to tag that contact accordingly and use the information later on when you’re segmenting your audience into different sales funnels.

Successful marketing all comes down to getting the right message across to the right people at the right time and this begins building the foundation to do so.

Additionally, this campaign allows you to offer a low-priced product after they opt-in for the free content. The primary purpose of this front-end offer is to cover the cost of your ad spend which will allow you to scale at a much faster rate.

New Subscriber Campaign

OBJECTIVES

1. Strengthen relationship with new subscribers
2. Build trust

The second objective of this campaign is to begin to build a relationship with your audience so they know, like and trust you… people do business with people they like and familiarity is the first step to likability.

Once someone becomes a subscriber you’ll want to and them to a new subscriber campaign where they’ll receive a series of emails and become more familiar with who you are and who you serve.

The important thing to keep in mind here is that you need a way to filter out the people who have already been through the new subscriber campaign because you don’t want to be sending the same welcome series over and over again if people are opting in for various lead magnets.

That’s where Infusionsoft’s decision diamond comes into play.

New Subscriber Campaign

OBJECTIVES

1. Strengthen relationship with new subscribers
2. Build trust

The second objective of this campaign is to begin to build a relationship with your audience so they know, like and trust you… people do business with people they like and familiarity is the first step to likability.

Once someone becomes a subscriber you’ll want to and them to a new subscriber campaign where they’ll receive a series of emails and become more familiar with who you are and who you serve.

The important thing to keep in mind here is that you need a way to filter out the people who have already been through the new subscriber campaign because you don’t want to be sending the same welcome series over and over again if people are opting in for various lead magnets.

That’s where Infusionsoft’s decision diamond comes into play.

Pre-Launch Campaign

OBJECTIVES

1. Form necessary beliefs
2. Overcome objections
3. Build anticipation and excitement
4. List building

 

The two most successful online course launch strategies are

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New Subscriber Campaign

OBJECTIVES

1. Strengthen relationship with new subscribers
2. Build trust

The second objective of this campaign is to begin to build a relationship with your audience so they know, like and trust you… people do business with people they like and familiarity is the first step to likability.

Once someone becomes a subscriber you’ll want to and them to a new subscriber campaign where they’ll receive a series of emails and become more familiar with who you are and who you serve.

The important thing to keep in mind here is that you need a way to filter out the people who have already been through the new subscriber campaign because you don’t want to be sending the same welcome series over and over again if people are opting in for various lead magnets.

That’s where Infusionsoft’s decision diamond comes into play.

New Subscriber Campaign

OBJECTIVES

1. Strengthen relationship with new subscribers
2. Build trust

The second objective of this campaign is to begin to build a relationship with your audience so they know, like and trust you… people do business with people they like and familiarity is the first step to likability.

Once someone becomes a subscriber you’ll want to and them to a new subscriber campaign where they’ll receive a series of emails and become more familiar with who you are and who you serve.

The important thing to keep in mind here is that you need a way to filter out the people who have already been through the new subscriber campaign because you don’t want to be sending the same welcome series over and over again if people are opting in for various lead magnets.

That’s where Infusionsoft’s decision diamond comes into play.

Investment

Choose Your Enrollment Option

Best Value

1 Payment

$2000

Best Value Enroll

Flex Pay Value

2 Payments

$1200

Flexible Plan Enroll

Need Help Ordering or Have Questions?

If you have any questions about the package let’s talk!

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