In this video, I am going to show you how to take the ideas in your head and create a Beta Course. This way you will get priceless info on what your customers actual want so you will make a higher profit in the long run.
Today’s episode is part one of a three-part series on the real business model behind profitable online courses. I want to take you behind the scenes and dive deep into the strategy behind the most profitable online courses.
In this episode, I share the 10 course creation laws you need to live by if you want to see massive success with your programs.
Here is a list and outlines I would like to share with you for each of the roles involved with creating and launching a course.
Regardless of what launch strategy you use, whether it be a Jeff Walker style 4 part free video series, a webinar launch, or a 5-day challenge, there are typically 4 main phases of launching your online course.
The way you position your offer is a big determinant of the success of your launch. It also gives you the opportunity to substantially increase your profit margins by strategically offering a VIP version, upsells, down-sells and bonuses.
One of the biggest fears people have about creating an online course is the thought of creating this amazing program, pouring your heart and soul into building it, and then when it comes to launch day… NO SALES! Putting all that time and effort into something so near and dear to your heart, only to have no one see it would be heartbreaking.
Payment plans or no payment plans…that is the question…
There’s no doubt about it, offering payment plans on your online course can drastically increase your sales. When you give your customer the option to make 12 monthly payments of $97 that $1,200 course just doesn’t seem quite as scary.
But is it worth it?
RESPECT. INFLUENCE. SUCCESS. We all want it and are working relentlessly to achieve it but what does it take to breakthrough? Attention is the hottest commodity in business and as an entrepreneur its our job to claim it. Ironically in todays over-connected world the thing that people want most is genuine connection. Personal branding is what enables people to become more connected with your brand name, build a relationship based on shared values and get behind the purpose of your business.