Ready to go pro?
Systematic Success
You put the time and effort into creating an amazing course and now it’s time to reap the rewards. But in order to do this you need a strategically implemented system that moves prospects through the customer journey.
Bypass the frustration and expense of trial and error and let us build the seven core campaigns you need to get your course out into the world in a big way.
This campaign package is the result of years of experience studying, testing, and refining launch strategies for our private clients. Each campaign has a specific set of objectives and is tied to one of the four phases of a launch.
PHASE 1: PRE-PRE-LAUNCH
Objectives: Generate a list of qualified leads, segment audience, build relationship with subscribers
PHASE 2: PRE-LAUNCH
Objectives: Form necessary beliefs, overcome objectives, and create anticipation and excitement
PHASE 3: Open Cart
Objectives: Increase conversions with scarcity, urgency, curiosity and social proof
PHASE 4: Post Cart
Objectives: Deliver an amazing customer experience, eliminate buyers remorse, increase revenue with upsells and downsell offers
Take Your Online Training Programs to the Next Level
Seven Core Campaigns
Seven Core Campaigns
I believe the world becomes an increasingly better place as more people spend their time in their zone of genius.
Not only does our happiness meter make an extraordinary leap but so do our profits.
Because when your work is synonymous to your play, you’re able to produce at levels ten times what you would have otherwise and provide more value to more people.
This is why I’m so passionate about online courses… they’ve created an unprecedented opportunity to obtain financial freedom doing what you love and helping others change their lives for the better.
But in order for all of this to be possible, your course can’t remain a secret. You need a way to systematically attract those who need you most by getting your message out to the right people at the right time.
And this is where my zone of genius shines. After years of using these campaigns to help my clients launch their online courses, and doing the same in my own business, I know without a doubt that this is a system that works.
<3 Megan
So Let’s Recap…
Here’s What You Get When You Purchase The Launch Campaign Matrix:
7 Infusionsoft Campaigns
$7,500 Value
Live Implementation and Strategy Workshop
$1,500 Value
The Launch Campaign Matrix Companion Workbook
$300 Value
Adding Up to a Total Value of $9,300
WHAT’S NOT INCLUDED
The core focus of the workshop is implementing the 7 campaigns within your Infusionsoft application.
The Launch Campaign Matrix Workshop does not include website page design and development, content creation, software or copywriting.
In order to implement the full functionality of the campaigns you will need the following systems:
- Infusionsoft
- PlusThis
- WebinarJam (if you intend to use the webinar pre-launch campaign)
Upon purchase you’ll receive a special discount for PlusThis.
Targeted Lead Magnet Campaign
OBJECTIVES
1. Listbuilding
2. Segmentation
3. Strengthen the relationship
A targeted lead magnet is a free piece of content that is created with a specific segment of your audience in mind. Meaning, if a person opts in for this particular lead magnet it would be safe to bet they have a specific need, desire or pain-point they want to solve. This allows you to tag that contact accordingly and use the information later on when you’re segmenting your audience into different sales funnels.
Successful marketing all comes down to getting the right message across to the right people at the right time and this begins building the foundation to do so.
Additionally, this campaign allows you to offer a low-priced product after they opt-in for the free content. The primary purpose of this front-end offer is to cover the cost of your ad spend which will allow you to scale at a much faster rate.
Targeted Lead Magnet Campaign
OBJECTIVES
1. Listbuilding
2. Segmentation
3. Strengthen the relationship
A targeted lead magnet is a free piece of content that is created with a specific segment of your audience in mind. Meaning, if a person opts in for this particular lead magnet it would be safe to bet they have a specific need, desire or pain-point they want to solve. This allows you to tag that contact accordingly and use the information later on when you’re segmenting your audience into different sales funnels.
Successful marketing all comes down to getting the right message across to the right people at the right time and this begins building the foundation to do so.
Additionally, this campaign allows you to offer a low-priced product after they opt-in for the free content. The primary purpose of this front-end offer is to cover the cost of your ad spend which will allow you to scale at a much faster rate.
New Subscriber Campaign
OBJECTIVES
1. Strengthen relationship with new subscribers
2. Build trust
The second objective of this campaign is to begin to build a relationship with your audience so they know, like and trust you… people do business with people they like and familiarity is the first step to likability.
Once someone becomes a subscriber you’ll want to and them to a new subscriber campaign where they’ll receive a series of emails and become more familiar with who you are and who you serve.
The important thing to keep in mind here is that you need a way to filter out the people who have already been through the new subscriber campaign because you don’t want to be sending the same welcome series over and over again if people are opting in for various lead magnets.
That’s where Infusionsoft’s decision diamond comes into play.
New Subscriber Campaign
OBJECTIVES
1. Strengthen relationship with new subscribers
2. Build trust
The second objective of this campaign is to begin to build a relationship with your audience so they know, like and trust you… people do business with people they like and familiarity is the first step to likability.
Once someone becomes a subscriber you’ll want to and them to a new subscriber campaign where they’ll receive a series of emails and become more familiar with who you are and who you serve.
The important thing to keep in mind here is that you need a way to filter out the people who have already been through the new subscriber campaign because you don’t want to be sending the same welcome series over and over again if people are opting in for various lead magnets.
That’s where Infusionsoft’s decision diamond comes into play.
Pre-Launch Campaign
OBJECTIVES
1. Form necessary beliefs
2. Overcome objections
3. Build anticipation and excitement
4. List building
The two most successful online course launch strategies are
Send Us A Message
FREE MASTERCLASS
New Subscriber Campaign
OBJECTIVES
1. Strengthen relationship with new subscribers
2. Build trust
The second objective of this campaign is to begin to build a relationship with your audience so they know, like and trust you… people do business with people they like and familiarity is the first step to likability.
Once someone becomes a subscriber you’ll want to and them to a new subscriber campaign where they’ll receive a series of emails and become more familiar with who you are and who you serve.
The important thing to keep in mind here is that you need a way to filter out the people who have already been through the new subscriber campaign because you don’t want to be sending the same welcome series over and over again if people are opting in for various lead magnets.
That’s where Infusionsoft’s decision diamond comes into play.
New Subscriber Campaign
OBJECTIVES
1. Strengthen relationship with new subscribers
2. Build trust
The second objective of this campaign is to begin to build a relationship with your audience so they know, like and trust you… people do business with people they like and familiarity is the first step to likability.
Once someone becomes a subscriber you’ll want to and them to a new subscriber campaign where they’ll receive a series of emails and become more familiar with who you are and who you serve.
The important thing to keep in mind here is that you need a way to filter out the people who have already been through the new subscriber campaign because you don’t want to be sending the same welcome series over and over again if people are opting in for various lead magnets.
That’s where Infusionsoft’s decision diamond comes into play.
Investment
Investment
Need Help Ordering or Have Questions?
Membership Benefits Include:
Access to the private Online Courses Academy Facebook group where you'll get direct access to yours truly.
A community where you can collaborate with other like-minded entrepreneurs, offer support, and hold each other accountable.
Weekly live support sessions held over a Zoom video call where we'll overcome any obstacles that are standing in your way.If you can't make it to the support calls live, no problem. Just submit your questions ahead of time and I'll answer them on the call. All recordings will be available with 24 hours. Support topics include, but are not limited to...
- Infusionsoft campaigns
- LearnDash
- Memberium
- Memberpress
- Facebook Messenger bots with ManyChat
- Outlining Your Course
- Launch Strategy
- Gamification
- Product Suite Strategy
- Lead Generation
- Affiliate Programs
- Payment Plans
- Member Engagement
- Creating Worksheets
- Filming Videos
- Certification Programs
- Corporate Licensing
- Continuing Education Courses
- And much more
