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Free Masterclass:

How To Build The Perfect Evergreen Sales Funnel

Systematic Success

You put the time and effort into creating an amazing course and now it’s time to reap the rewards. But in order to do this you need a strategically implemented system that moves prospects through the customer journey.

Bypass the frustration and expense of trial and error and let us build the seven core campaigns you need to get your course out into the world in a big way.

This campaign package is the result of years of experience studying, testing, and refining launch strategies for our private clients. Each campaign has a specific set of objectives and is tied to one of the four phases of a launch.

PHASE 1: PRE-PRE-LAUNCH

Objectives: Generate a list of qualified leads, segment audience, build relationship with subscribers

PHASE 2: PRE-LAUNCH

Objectives: Form necessary beliefs, overcome objectives, and create anticipation and excitement

PHASE 3: Open Cart

Objectives: Increase conversions with scarcity, urgency, curiosity and social proof

PHASE 4: Post Cart

Objectives: Deliver an amazing customer experience, eliminate buyers remorse, increase revenue with upsells and downsell offers

Take Your Online Training Programs to the Next Level

Seven campaigns to turn your online course into an unstoppable revenue driving machine.

Seven Core Campaigns

The Launch Campaign Matrix includes the 7 campaigns you need to create a highly profitable evergreen or live online course launch. The campaigns will be installed in your Infusionsoft application within 48 hours after purchase. We'll then work together as a group in the live workshop to dive deeper into the strategy and answer any questions about customizing the campaigns.
 
 

Seven Core Campaigns

The Launch Campaign Matrix includes the 7 campaigns you need to create a highly profitable evergreen or live online course launch. The campaigns will be installed in your Infusionsoft application within 48 hours after purchase. We'll then work together as a group in the live workshop to dive deeper into the strategy and answer any questions about customizing the campaigns.
Hi. I'm Megan.
About Megan

I believe the world becomes an increasingly better place as more people spend their time in their zone of genius.

Not only does our happiness meter make an extraordinary leap but so do our profits.

Because when your work is synonymous to your play, you’re able to produce at levels ten times what you would have otherwise and provide more value to more people.

This is why I’m so passionate about online courses… they’ve created an unprecedented opportunity to obtain financial freedom doing what you love and helping others change their lives for the better.

But in order for all of this to be possible, your course can’t remain a secret. You need a way to systematically attract those who need you most by getting your message out to the right people at the right time.

And this is where my zone of genius shines. After years of using these campaigns to help my clients launch their online courses, and doing the same in my own business, I know without a doubt that this is a system that works.

<3 Megan

So Let’s Recap…

Here’s What You Get When You Purchase The Launch Campaign Matrix:

7 Infusionsoft Campaigns

$7,500 Value

Live Implementation and Strategy Workshop

$1,500 Value

The Launch Campaign Matrix Companion Workbook

$300 Value


Adding Up to a Total Value of $9,300

WHAT’S NOT INCLUDED

The core focus of the workshop is implementing the 7 campaigns within your Infusionsoft application.

The Launch Campaign Matrix Workshop does not include website page design and development, content creation, software or copywriting.

In order to implement the full functionality of the campaigns you will need the following systems:

  • Infusionsoft
  • PlusThis
  • WebinarJam (if you intend to use the webinar pre-launch campaign)

Upon purchase you’ll receive a special discount for PlusThis.

Targeted Lead Magnet Campaign

OBJECTIVES

1. Listbuilding
2. Segmentation
3. Strengthen the relationship

A targeted lead magnet is a free piece of content that is created with a specific segment of your audience in mind. Meaning, if a person opts in for this particular lead magnet it would be safe to bet they have a specific need, desire or pain-point they want to solve. This allows you to tag that contact accordingly and use the information later on when you’re segmenting your audience into different sales funnels.

Successful marketing all comes down to getting the right message across to the right people at the right time and this begins building the foundation to do so.

Additionally, this campaign allows you to offer a low-priced product after they opt-in for the free content. The primary purpose of this front-end offer is to cover the cost of your ad spend which will allow you to scale at a much faster rate.

Targeted Lead Magnet Campaign

OBJECTIVES

1. Listbuilding
2. Segmentation
3. Strengthen the relationship

A targeted lead magnet is a free piece of content that is created with a specific segment of your audience in mind. Meaning, if a person opts in for this particular lead magnet it would be safe to bet they have a specific need, desire or pain-point they want to solve. This allows you to tag that contact accordingly and use the information later on when you’re segmenting your audience into different sales funnels.

Successful marketing all comes down to getting the right message across to the right people at the right time and this begins building the foundation to do so.

Additionally, this campaign allows you to offer a low-priced product after they opt-in for the free content. The primary purpose of this front-end offer is to cover the cost of your ad spend which will allow you to scale at a much faster rate.

New Subscriber Campaign

OBJECTIVES

1. Strengthen relationship with new subscribers
2. Build trust

The second objective of this campaign is to begin to build a relationship with your audience so they know, like and trust you… people do business with people they like and familiarity is the first step to likability.

Once someone becomes a subscriber you’ll want to and them to a new subscriber campaign where they’ll receive a series of emails and become more familiar with who you are and who you serve.

The important thing to keep in mind here is that you need a way to filter out the people who have already been through the new subscriber campaign because you don’t want to be sending the same welcome series over and over again if people are opting in for various lead magnets.

That’s where Infusionsoft’s decision diamond comes into play.

New Subscriber Campaign

OBJECTIVES

1. Strengthen relationship with new subscribers
2. Build trust

The second objective of this campaign is to begin to build a relationship with your audience so they know, like and trust you… people do business with people they like and familiarity is the first step to likability.

Once someone becomes a subscriber you’ll want to and them to a new subscriber campaign where they’ll receive a series of emails and become more familiar with who you are and who you serve.

The important thing to keep in mind here is that you need a way to filter out the people who have already been through the new subscriber campaign because you don’t want to be sending the same welcome series over and over again if people are opting in for various lead magnets.

That’s where Infusionsoft’s decision diamond comes into play.

Pre-Launch Campaign

OBJECTIVES

1. Form necessary beliefs
2. Overcome objections
3. Build anticipation and excitement
4. List building

 

The two most successful online course launch strategies are

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FREE MASTERCLASS

New Subscriber Campaign

OBJECTIVES

1. Strengthen relationship with new subscribers
2. Build trust

The second objective of this campaign is to begin to build a relationship with your audience so they know, like and trust you… people do business with people they like and familiarity is the first step to likability.

Once someone becomes a subscriber you’ll want to and them to a new subscriber campaign where they’ll receive a series of emails and become more familiar with who you are and who you serve.

The important thing to keep in mind here is that you need a way to filter out the people who have already been through the new subscriber campaign because you don’t want to be sending the same welcome series over and over again if people are opting in for various lead magnets.

That’s where Infusionsoft’s decision diamond comes into play.

New Subscriber Campaign

OBJECTIVES

1. Strengthen relationship with new subscribers
2. Build trust

The second objective of this campaign is to begin to build a relationship with your audience so they know, like and trust you… people do business with people they like and familiarity is the first step to likability.

Once someone becomes a subscriber you’ll want to and them to a new subscriber campaign where they’ll receive a series of emails and become more familiar with who you are and who you serve.

The important thing to keep in mind here is that you need a way to filter out the people who have already been through the new subscriber campaign because you don’t want to be sending the same welcome series over and over again if people are opting in for various lead magnets.

That’s where Infusionsoft’s decision diamond comes into play.

Investment

Choose Your Enrollment Option
Best Value
1 Payment

$2000

Best Value Enroll
Best Value
1 Payment

Investment

 

Best Value

1 Payment

$2000

Flex Pay Value

2 Payments

$1200

Flexible Plan Enroll

FOR YEARS I’VE BEEN HELPING ENTREPRENEURS JUST LIKE YOU, TURN WHAT THEY KNOW INTO A VALUABLE BUSINESS ASSET THAT BRINGS IN MONEY NOW AND WILL FOR YEARS TO COME.

What's Your

Investment

Insider's Club

Need Help Ordering or Have Questions?

If you have any questions about the package let's talk!

Membership Benefits Include:

Access to the private Online Courses Academy Facebook group where you'll get direct access to yours truly.


A community where you can collaborate with other like-minded entrepreneurs, offer support, and hold each other accountable.
Weekly live support sessions held over a Zoom video call where we'll overcome any obstacles that are standing in your way.

If you can't make it to the support calls live, no problem. Just submit your questions ahead of time and I'll answer them on the call. All recordings will be available with 24 hours. Support topics include, but are not limited to...

  • Infusionsoft campaigns
  • LearnDash
  • Memberium
  • Memberpress
  • Facebook Messenger bots with ManyChat
  • Outlining Your Course
  • Launch Strategy
  • Gamification
  • Product Suite Strategy
  • Lead Generation
  • Affiliate Programs
  • Payment Plans
  • Member Engagement
  • Creating Worksheets
  • Filming Videos
  • Certification Programs
  • Corporate Licensing
  • Continuing Education Courses
  • And much more
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I seriously couldn’t have done this without you and Online Courses Academy! THANK YOU!!!

Jeannine Moran

Customer Results

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Have Questions?

Or email us at [email protected]
Let's Chat!

Upcoming Workshop Dates

After purchase you’ll be redirected to the workshop registration page where you can choose which date you wold like to attend.

Wed, Nov 1st
10am – 1pm

Tues, Nov 14th
10am – 1pm

Wed, Nov 29th
10am – 1pm

Tues, Dec 12th
10am – 1pm

Together, Magic Happens...


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Megan changed the game for both me and my business.

After working with her for the last two years we've been able to scale the business from $1 million in annual revenue to over $7 million. When I thought it couldn't get any better, she showed me how incorporating an online course into our product suite could completely change the game. This is taking my company to a level I did not think possible. Best business decision I’ve ever made hands down.
Chris Cavallini

I loved working with Megan… she really know’s how to get your online course out into the world, and she makes it so painless and easy… After all the decisions this week, hiring Megan was my best for sure!

Lisa MacQueen, Cleaning Marketer

"I don’t think there is anything Megan does not know when it comes to creating online course. She was able to direct our entire management team step-by-step on exactly what was needed to create the Brief Practitioner Online Course and our Certification Program for corporate leadership. There are very few people who are able to explain complex launch strategy in a way that even “non-techies” can understand. With her technical expertise, design skills, and sales funnel strategies we were able to launch two amazing digital programs."

Megan Palicki, The Brief Lab
Megan helped me get clear on the ideal combination of content, business model and pricing for my online course. She was able to cut right to the heart of my core offer and bring all the pieces together into a workable plan that I’m excited about and my members will love.
Geoff Zimpere, Mortgage Marketing Institute

I really connected with Megan Harrison’s teaching style and professionalism. In just a few short hours Megan’s strategy helped me create a solid outline that I was confident my target market wanted to learn. She unveiled some sweet new tools to use and her program lit a fire under me to get my course off the ground! I like to check back in on the course from time to time because each time I go through it I get another jolt of motivation to put another program together."

Deanna Steele, Eat Drink Think Well
Megan is a true visionary and her skill set is unmatched. She has been able to guide us through the entire course creation process from instructional design, Infusionsoft tech integration, and launch strategy. Megan came through for us when she flew to NYC on a last minute request to help us film our pre-launch videos. Her guidance was invaluable. She is a true champion and delivers the goods.
Isa Herrera, Renew Physical Therapy
I love working with Megan. I’ve been impressed with the ease she can explain things and understanding exactly what needs to be done. A big bonus is her comprehensive knowledge of all the systems involved with creating an online course from WordPress, Leadpages and Infusionsoft. It makes my life so much better!
Chuck Gilmore, Power to Sing

Customer Results

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Creating my course had been a struggle for me in the past, because the work just seems like an insurmountable obstacle sometimes. There are worksheets to be created, then scripting, then slide decks and video recording and when you multiply that by all the content that goes into an 8 module course it's just a little crazy.

Earlier this month I purchased Online Courses Academy to help me out with this and hopefully end the struggle once and for all.

I tried - and failed - with other similar programs (including one from the big name in the space) but I knew I needed to get it done. My business depends on it.

Man - it's amazing what the right shifts in thinking and methodology will do for you!!!

Megan offers a clear path for attainment AND using this new method of content creation, by the time each lesson video is done, I'm also finished with the deliverable, the transcript, and the downloadable audio file - with no additional work required. This is why I've become a content creation machine and I'm accomplishing so much more now than I was a month ago (with the same amount. of work - woohoo!!!)

Pam Carpenter