How to Build a

Cash-Based Practice While Becoming A Leader and Expert In Your Field

The transformational by invitation only mentorship program for physical therapists that will equip your practice for cash-based growth in 2018 and beyond.

What if you could learn from seasoned professionals that have met and overcome every problem and challenge your practice currently has?

And what if you could brainstorm fresh ideas, clarify goals, learn proven strategies and get help with implementations that will transform, you, your practice, and the lives of your patients?

Would you continue doing the same things you have done since you started your practice and rely on what has gotten you this far?

Or, would you take advantage of the opportunity to become an esteemed member of a growing group of entrepreneurial-minded health professionals that are disrupting the status quo of our industry and making a difference that will leave a legacy of giving, healing, and success.

Finally, a place where you can get super focused and attentive people committed getting you to the next level of growth, profits, and expansion. Imagine getting immediate, experienced, and personalized help for you and your practice.

Have you often looked out the window of your office and wondered,

“How can my practice continue to thrive in today’s market?”

Or worse, you dreadfully open up your accounting software program and think,

“How am I going to continue to stay open another year.”

You might even be considering the transition to a cash-based practice but don’t know how or where to begin.

Or you’re just getting started, and you want to avoid costly mistakes, roadblocks, and setbacks that can be all too easy to occur when you are launching a new practice.

Isa Herrera, here.

If you are finally at a point where you want to reach new heights and take your practice to the next level (where cash flow is constant and consistent and the day to day drudgery is non-existence)

… then it is time to consider joining my exclusive mentorship group.

As a member of my exclusive mentorship program, you’ll learn from myself and other professionals who have been there and done that…

… you’ll receive proven ways to market your practice and get more referrals and more patients…ones that will pay cash…

… proven ways to save yourself from wasting months… maybe even years of time and money implementing processes and practices that are ineffective the will just never work as well as you hope.

You’ll also learn how to run not only a profitable practice but run a practice where there is energy, synergy, and teamwork that has the best interests of your patients in mind.

Isn’t time that your practice become the practice that you originally envisioned when you first opened the doors?

My mentorship program is more than just me sharing my knowledge; it is peer-to-peer education. In this group, we share our winning and losing ideas with each other.

This style of real world, interactive, hands-on experience is ideal for…

experienced professionals seeking fresh input.

(We know as well as anybody how our niche continues to change faster than ever before)

anyone that is fresh out of school and has a burning desire to start and build a practice

Standing side by side with experienced professionals willing to share and help them to avoid roadblocks and accelerate their success.

Identify and escape the “I can do it myself” syndrome

Most Physical Therapists try to become successful all by themselves and do not actively seek out those that would be willing to help them.

If you’re like me, you say to yourself, ”I am bold, I can do it on my own, I got this far without any help,” which at times has helped us tremendously; but how far can it really take us?

With close to 15 years of running a physical therapy clinic in Manhattan, in the heart of New York City…I know from experience that successful therapists in our niche get there because they got massive amounts of outside help.

Many, like myself, gave up the “go for it alone” thing the moment they saw how fast their practice and profits could grow once they sought out expert input (and put it to use).

Announcing Isa’s Transformational

Mentorship Group

I have successfully run a 7 figure physical therapy clinic in one of the most competitive and crowded markets in the world, New York City.

I’ve figured out the formula for success, and I can teach everything necessary to make your practice thrive.

Over the last few years, I have considered starting a mentorship program, a truly unique mentorship group.

I love seeing people succeed and hearing their stories of how they overcame obstacles and roadblocks and in the end they stood on the platform of victory. I want to see that for more women.

The Mentorship Program will be a small but committed group (all members must pass a vetting process) dedicated to giving vast personalized attention to each member’s specific problems, challenges, and questions.

There are many groups out there. I have participated in many of them and have been asked to contribute to many of them.

I find most groups out there are heavy on theory…

… and sad to say that they fall short when it comes time to deliver specific advice that members can implement into their own lives and practice.

Look, we all know that networking can be a powerful tool.. but just knowing someone does not mean they are going to actively contribute to your success. There is no motivation for people to share their best ideas or help you with your practice.

I really thought about creating a group that is not afraid to dive deep into solving the challenges, problems, and roadblocks we face as physical therapists…

… to create profitable, yet realistic and achievable plans of actions…

… instead of just a time to get together and see who has the biggest win or who landed the most cash-paying clients for the week… and then having a few just toss out a bunch of theory.

NO, I visualized a group where everyone would leave a meeting with clear and specific steps to implement before the next meeting.

I visualize a group of strong, determined motivated and driven women who want to make a difference and help others along the way.

With a lot of thought, introspection, reflection, and meditation I went back and asked what were some of the primary reasons I succeeded in my practice? And of course, I consulted with my mentors.

I was able to create what I call the four pillars. These four pillars are what catapulted me to great success in my practice and it will be the foundation that will also take your practice to the next level!


When you apply the four pillars that we help you integrate into your practice, you’ll begin to see tangible and measurable results that will assist in your practice becoming a 7-figure cash-only practice. Let’s take a closer look at the transformational pillars…


Mastering Skills

The greatest performers in the world whether it is in business, sports, or life, continually strive to improve their skills. Over the course of my career, I have done the same. I have always asked…

Is there something I could do differently that would help my patients more?

Is there another method that will be more efficient and save me time?

Can I become a better communicator?

At the end of the day, our clients stick with us because we get them on the path to healing and ultimately they are healed. They refer us clients because of these results. We would not have this if we did not possess skills that brought healing.


  • Women’s Pelvic Health Certification.
  • Women’s Pelvic Health Online Course with 8 modules.
  • 4 Mini Courses on prepartum and postpartum training, advanced pelvic skills, and men’s health.
  • Sharing of proven clinical protocolsand much more.

When you took that oath to help patients, you did so with solid training, learning, and understanding. You are good at what you do, and you feel the satisfaction and gratification that comes when you see your patients pain free. The tools we provide you will contribute to this feeling. In addition to that, you will develop more confidence, increased time and more revenue as a result of increasing your skill level.



One word: Insurance. What comes to mind? If you are anything like me it has always been the thorn in the side of every successful practitioner. It has been that necessary evil that helps us to bring in cash flow. When it comes to insurance, yes we are grateful, because it helps our patients pay for our services, but at times it has also prevented us from properly treating our patients.

Is there a way to consistently bring in patients and minimize and eventually eliminate the hassle, headache, and hair pulling that comes with dealing with all the insurance paperwork? The simple answer is, YES!

I have done it, and I want to show you how as well. Over the years I have diligently implemented strategies and tactics that will bring in patients that are able to and willing to pay cash.

My proprietary and exclusive methods include:

  • Ongoing guidance to address business and revenue related questions.
  • Learn my trade secret training that helps you retain patients and have them pay cash, even if they want to use their insurance.
  • Scripts that you and your team can use to get patients in the door paying cash.
  • Expert guests that will help you propel your practice to being a cash business.
  • How to code your bills to maximize your patient’s insurance.
  • Learn from an Accountant to determine how to structure your business or restructure your corporation status to make it more effective, efficient, and profitable.

Each day way we are inundated with emails, sales calls, and advice from well-meaning friends and colleagues.

What works and what doesn’t work?

With this pillar, you will learn from professionals that have implemented and run successful strategies that have gotten more patients that pay cash.

As a member, you can breathe a sigh of relief, knowing you finally have access to knowledge and strategies that will bring in clients.

You will also receive encouragement and advice from professionals that know how you think, how your patients decide who to select, what will make them take action and contact your practice.

The stress of finding new cash paying clients will become a thing of the past.



When I talk to physical therapists the topic of branding and marketing rarely comes up, yet when I lead in with a comment like business is slow or I can’t figure out how to get more clients, the “wait till you hear my troubles” is often interjected into the conversation.

Maybe it’s just human nature, no matter how positive and upbeat you attempt to be, we can easily get drawn into talking about how dismal our business numbers are.

That is exactly why I am going to emphasize with our group the importance of branding and marketing. I understand that not everyone is going to be doing backflips when it comes to discussing branding and marketing…. but trust me; you will when you see the results that can occur when you begin to build your brand and implement effective marketing strategies.

Imagine having people talk about your business and receiving calls because they heard about you either online or from a current or past patient. You’ll know the reason for this is because you took the time to educate yourself, implement some strategies and consistently build your brand to differentiate yourself and stand out in the marketplace.

Hint, Hint…it’s one of the things I did to build my 7-figure clinic. And if you do it properly, it will not dominate your time, maybe some at first, but over time if you follow what I teach and implement it, you will have more time than ever!

Here are some of the things our members will learn that will increase their revenues in 2018:

  • Design and go live with a website that is a lead generating machine that brings in new patients every week.
  • to put powerful content in your website that is more than information; it is content that converts new patients.
  • Learn the power of blogging and how it can keep your current patients engaged and learn how to communicate with new patients.
  • E-books are excellent for branding. Everyone has a zone of genius, now is the time to monetize that to help improve the number of patients you have.
  • I will share some of my marketing templates such as brochures, posters, intro-letters, and postcards.
  • How to sell without feeling like you are selling.
  • Learn the anatomy of a cash-based practice.
  • I will show you how to implement a tracking system that keeps you connected to your patients.

If you only had this information from the get-go, you wouldn’t have had all those sleepless nights figuring out what you were going to do to grow your practice. Now you can rekindle that fire inside you that says, “This is going to be a great thriving and growing practice!”

The day has arrived where you have access to proven techniques and practices, and materials that will contribute to the growth of your practice!



There is nothing that excites me more and gets me fired up than to hear the testimonials of therapists that have implemented a suggestion I made. As a professional, I am at a stage in my career where I am ready to give back to the community.

I could easily continue to run my practice on a day to day basis and continue to see patients. Granted I absolutely love seeing my patients become free from pain and agony, but I want my legacy to be more. That legacy involves you.

Every successful person that I have ever had the privilege of meeting has had a mentor. There is no other way to say it than to say it.

Without a mentor you are limiting the level of success you will achieve. Now many would say that they are comfortable where they are at. To those of you that say that, with that mentality, how many women are going to continue to wake up in pain and continue on the carousel of the “doctor road show.” In other words, mentorship is more than just being about you.

Mentorship is about submitting yourself to the knowledge, experience, wisdom, and success of someone who has been there and done that, who is willing to share their experience, wisdom, and knowledge so not only you can become a better person, but the people that you encounter (i.e., patients you see) can become better too.

Imagine learning so that you can apply and share and then witness growth in yourself, growth in your business, and most importantly see the lives of your patients transformed.

When you become a member, you are in a sense to saying, I have an entire team of advisors behind me that are assisting in the growth and success of my practice…you really do!

Our focus is your success, and we dedicate time and attention to you.

This mentorship program is dedicated to your personal growth as an individual and as a professional. We are also committed to solve every business challenge your practice encounters…


I know something you don’t…You are a hero. Yes, a hero.

Every day you go out, and you give your best, and you do everything you can to heal your patients and run your practice so that you and your team can live a life of purpose and enjoy the time you are away from your practice with family and friends.

That sounds great but at times it can be a grind, and there are frustrations and setbacks that can be emotionally draining and physically demanding.

It’s tough out there; I get that. I have walked in your shoes, and I have gone home at night and thought deeply about whether or not I made the career choice. I am glad I didn’t quit.

If I could go back, I would have gotten a mentor much earlier in my journey. When you join us you are going to have a new awareness and will be more mindful of yourself, your weaknesses, your strengths and even see your blind spots.

The miracle of mentorship will evolve each and every single time we meet, and after every single conversation or dialogue, you exchange with me, a member of my team, or another group member.

On top of everything else, you will experience and learn..

  • What has worked for us and what hasn’t.
  • How to eliminate unnecessary protocols that steal your time.
  • How to hire and lead a team of like-minded people that adopt and are ready to charge ahead with the mission and vision of your practice.
  • How to identify and eliminate limiting beliefs that keep you from being all you desire to be.
  • How to develop a mindset that forges ahead to success even when everything on the outside looks like it is crumbling apart.

This could be the most important part of the letter you read:

The sole focus of our work is to increase the size of your practice. We will work together individually and as a group.

This is not just a mentorship program where we get together and just talk… this about getting you results.

My team and I will analyze your progress, give you customizable solutions and I will assist in the implementation of strategies and protocols.


To begin, I am a licensed physical therapist, as well as an expert in integrative pelvic floor therapies in the field of women’s health. I developed my expertise in diagnosing and treating pelvic pain by helping over ten thousand women at my NYC-based healing center Renew Physical Therapy since 2005.

At my healing center, I pioneered the use of integrative modalities like Maya Abdominal Massage, Low-Level Laser Therapy, Reiki, Sound Healing, and Andean Energy Techniques with traditional evidence-based physical therapy in ways that had never been done. It has since become very mainstream to talk about integrative approaches, and I am proud to say I have been there in those trenches long before it was a hot topic.

I also spent years as an adjunct professor at Hunter College in New York teaching pelvic floor techniques to 3rd-year Doctoral level physical therapy students. I was always frustrated that there was not a broad level of teaching about pelvic floor issues in schools. Even my MD, Doula, Midwife, Nurse, and Fitness Professional friends tell me they have not received any formal training either.

So you can see why I have so passionately pushed to get the online school up and running!

I am the author of four books, three on the topic of pelvic pain, and I have lectured nationally on the topic of women’s health.

After suffering from pelvic floor dysfunction myself after the birth of my daughter, I have made it my life’s mission to help women and men overcome pelvic floor dysfunction, and also to educate professionals on the right mix of evidence-based and integrative techniques to help patients achieve lifelong health and wellness.

I have created multiple online master classes and courses for both professionals and consumers that address female pelvic floor issues.

I am frequently asked to contribute to national media outlets that are writing articles on female health issues and I have appeared on and contributed to the media outlets listed below.


What other’s have said about working with me… from patients to professors and other physical therapists… honored to hear such genuine and sincere compliments…




  • Take a deep dive into all four pillars and get them ingrained into your practice.
  • Obtain a Women’s Pelvic Health Certification
  • 12 Months to complete the Women’s Pelvic Health Online Course, with live instruction not available with other online courses. (lifetime access to all training materials.)
  • One live session with Isa Herrera that will supercharge your clinical skills.
  • One live session with Isa and her team to supercharge your cash-based practice.
  • Monthly live clinical case studies to discuss real world cases and get feedback to implement for the benefit of our patients. (all sessions are recorded.
  • Learn proven protocols that are the result of over 52,000 patient interactions.
  • Learn proven referral strategies that you can begin to implement right away.
  • A private Heart-Centered Facebook community where you can establish and build relationships with other professionals.
  • A private Slack community that gives you the opportunity to ask questions and get feedback from all members of the group, sometimes on the same day.
  • Learn from speakers and experts that will address accounting, business, marketing, website and other areas to offer ideas and advice that will improve your practice. (recorded as well as live sessions).
  • Free subscription to ‘Isa’s Master Insider’ weekly emails and FB Lives.
  • Direct access to me.

And much more!




The cost of this 365-day mentorship program is ultimately nothing, and I will explain why in a moment. As a charter member, you can expect a great deal.

But I want to answer a question that I got asked by a few colleagues when I told them about my idea:

Why share all your knowledge, wisdom, and expertise with everyone – even your competitors – and give them access to your trade secrets?

I know it sounds crazy, but I’m on a mission, and the more I give and the more ideas that I share….

I built a 7 figure practice using exactly what I am going to teach you and you will see tangible results in your bank account. Your practice should be that size as well.

Whether it is in increased skills, knowledge of how to efficiently and effectively run your practice, and of course financially, is largely going to be determined by your level of ambition… which has already been answered, because you are reading this.

That tells me you have the “chops” to do well in our program.

If you are uncomfortable talking about money or immediately the brakes went on because we are talking about price…

…set aside for a moment your first instinct, which is saying, “no way, I am not spending that kind of money,” and your second instinct that is telling you, “I really want to do this, but I don’t know how I can possibly afford this.”

I want to put you at ease and let you know when it comes to spending money on anything business related, even though I know deep down inside that this will be a great decision and a great investment, I have the same conversation in my head.

But something happened along the way… I took a leap, a leap of faith, I spent money on my business, and I invested in myself… and over time I saw and experienced results – huge results!

I will forever be grateful, that I took that first step because it was one of the decisions that was instrumental to my success… and I know in my heart it will be instrumental and contribute to your success.

I can confidently say that this decision will be one that you will look back on years from now and will see that the transformation that occurs over the next 12 months in your practice, your life, as well as the lives of your patients will be well above and beyond the yearly membership investment and here’s why…

A year from now the knowledge you obtain, retain and implement into your business will bring in at least one new client each month, which will more than cover the investment.

If you are serious about self improvement and growing, then you will be immersing yourself with like-minded women that are just as committed to success that you are. Have you ever been in a conference, seminar or environment where everyone is positive energetic, optimistic and just as excited about your success as they are their own?

The materials you receive that will contribute to your marketing and lead generating strategies would be much more than the price of the membership. Psst…it’s almost like having your own in-house marketing team at your fingertips.

When you become a member, we will lock arms with you and completely revamp how your practice is being run. Given that I am revealing everything that has taken me over 12 years to acquire – this mentorship program could easily bring in an additional $50k in revenue and could easily be priced at the same amount.

With all that in mind – because you will be a charter member, and I want to make this accessible to as many women as possible who qualify and want to make a difference.

The investment that I am asking for today is only $4997.

As a charter member, you also have the option to split the payment into 12 monthly payments of $417.

Please understand: The investment to join the mentorship group is not going to cost $4997 to join this prestigious group ever again.

There is a ton of things I could say that would back up the value you will receive from this investment!

So I will just say this… there is strength in numbers. There is a clarity and direction that you will receive from this group that you will not find anywhere else. We want you to succeed and we will help you get results. If you ever get frustrated or need help, all you have to do is reach out and ask for assistance…someone will be there for you. That is what we do for each other.

Choose Your Enrollment Option


$ 4997


$ 417





Make contacts and connections that would take years to make.


Your practice will implement state of the art marketing strategies that will put you way ahead of any competition you may have.


Never feel alone, again. It is like having your own board of advisors.


Increase your skill to a level that you never thought possible.


Be deeply connected to like-minded women with the same goals and aspirations you have.


Develop alliances, partnerships, and joint ventures that are win-win and increase your level of success.


Learn what will happen to your own mindset when you associate with some of the most brilliant minds in the PT niche. Your levels of knowledge, confidence, and business savvy will skyrocket.


Find out what it is like when you receive genuine encouragement, and support and when needed some brutal truth that can in and of itself be transformational.


Become acclimated and accustomed to being accountable to other peers so that you meet the benchmarks and timetables of success you set for yourself and your practice.


Every problem, challenge, and obstacle your practice is currently facing will be addressed and realistic solutions will be offered so that these stumbling blocks are eliminated.


Know that your practice is on the road to being successful, very successful.


When you look back on this day, the day you sign up for this exclusive program, you will look back with tears in your eyes, full of gratitude and thankfulness. You will be glad you made this decision, and you will be touched by the friendships and connections you developed and built over the next 12 months in the program…a year you will not soon forget…it will be the beginning and continuation of your legacy.

If any of this resonates with you then, you should apply right now.

At the end of the day, if you want to be the best you can be, you have a duty to improve and increase your skills, both clinically and from a business building standpoint. In our industry things are not going to get any easier, now is the time to partner with us so you can succeed.

Now it’s not impossible to do this on your own, but it’s difficult. If you want to be better then invest in yourself.

The most powerful question you could ask yourself right now is, If I say no to this opportunity, then what am I saying yes to?

Let that sink in for a moment…

Now ask yourself this question, When I say yes to this opportunity, what am I saying no to?

I think you know in your heart of hearts what the best decision for you, your practice and patients is.

If you really want to make a difference, then I invite you to join us…you’ll be glad you did…

All my Love,

P.S. What happens when you combine knowledge, wisdom, connections, and determination?

The result is your practice immediately goes to the cutting edge, and you have a 10x advantage over every other practice in your vicinity.

When you receive a nugget of wisdom from another member, and you implement it in your practice, revenues increase, customer satisfaction goes up, referrals multiply, and procedures are optimized saving both time and money.

At the end of the day, we love what we do and we truly care about the patients we serve and we incorporate our training and skills and techniques to help facilitate their healing… but, we still want to enjoy life and spend time with family and friends.

When you are connected to like-minded people with the same goals and aspirations; both become possible. Let’s help one another, learn from each other and celebrate our victories and successes together.

Join us and let’s touch the world!

Apply Now