ABOUT THE PROJECT
The BRIEF Lab offers online courses and workshops for leadership teams ready to embrace a proven system for lean communication so their strategic initiatives get done.
We worked closely with Joe McCormmack and his team to transform their live narrative messaging and corporate storytelling workshops into a digital certification program that teaches organizations how to master brevity and create a noticeable shift within their organizations by delivering concise and relevant meetings, presentations, emails and sales pitches.
BRIEF CERTIFICATION PROGRAM
We built the Brief Certification courses on WordPress using Memberium membership plugin, LearnDash LMS and Infusionsoft, giving us the power and flexibility to incorporate advanced marketing strategies and gamification.
Each module consists of video-based lessons, activities and an assessment. The online training program is fully responsive so content can be consumed anywhere at anytime.
Learning progression is controlled by quizzes and progress can easily be tracked by both the users and administrators.
The certification program incorporates gamification with badges, a point system, and leaderboard. By instilling a little friendly competition, users are entertained and engaged.