RESPECT. INFLUENCE. SUCCESS. We all want it and are working relentlessly to achieve it but what does it take to breakthrough? Attention is the hottest commodity in business and as an entrepreneur its our job to claim it. Ironically in todays over-connected world the thing that people want most is genuine connection. Personal branding is what enables people to become more connected with your brand name, build a relationship based on shared values and get behind the purpose of your business.
Exactly one year ago I was standing outside of the LA convention center with 6,500 people preparing to walk across burning hot coals barefoot! Never in a million years would I have thought I would do something so crazy but that night I was at Tony Robbins’ Unleash the Power Within seminar and fire walking was just the beginning of a life changing weekend.