All too often I see aspiring course creators agonize over which membership site to use for their online course. The never ending amount of options available makes it so easy to get trapped in analysis paralysis – letting weeks, months or sometimes even years pass by with very little progress.
Today I want to help you put an end to this so you can move forward with confidence. Here are a few things you need to know when you’re making this decision…
Even though there are a bazillion different options out there, membership platforms fall into one of two buckets.
Bucket #1: WordPress Plugins
As the name suggest, these are plugins that you install on your own WordPress website.
Bucket#2: Third Party Platforms
This type of membership platform is like an all-in-one-solution that you pay for on a monthly subscription basis. The benefit of a platform like this is that it simplifies the process because you don’t need to worry about setting up things such as website hosting or a payment processor. But there are also numerous downsides. Although there might be a little less setup in the beginning but when it comes to building a long-term business asset you need to think sustainability.
Although there might be a little less setup in the beginning, when it comes to building a long-term business asset you need to think sustainability. Your membership site is the central hub of your entire online course which is why I think it’s extremely important to choose a platform that can support you now and in the future.
Here are 5 reasons why I strongly encourage you to take the WordPress route (even if you don’t consider yourself super “techy”)…
When you don’t own the platform your course is built on you have no control over that system. Things can change at any time like monthly costs, transaction fees, integrations, design, and layouts among others. It’s like when you hear parents say “As long as you live in my house you’ll live by my rules.” When it comes to my business I want to play by my rules and you probably feel the same way.
When it comes to my business I want to play by my rules and you probably feel the same way.
When you create your course on WordPress using a theme with a drag-and-drop page builder, it’s extremely easy and you get to design your course to look exactly how you want it to without being limited to cookie cutter templates.
As your business grows and new technology is released there is a high probability that your needs will change in the near future. When your course is built on WordPress you have extreme flexibility to integrate with whatever you need instead.
Third party platforms either charge high monthly fees or they charge a transaction fee. That means that every time you make a sale you have to pay a certain percentage to them on top of the 3% credit card fees and that starts to really add up.
Often times, after customers are finished with your course they want to keep learning from you. Adding a membership option is a great way to add a recurring revenue stream to your business and increase the customer lifetime value. When you create your course on WordPress you have the flexibility to add on to your site any way you choose.
Hope that helps… now it’s time to go out and take action regardless which option you choose!